IDENTITY | PRINT
Classic visual aesthetic offsets street toughness in the logo and album cover for the Congolese/French singer/rapper/MC/producer based in Berlin. Carmel Zoum switches between Reggae, Dancehall, Bass, Jungle, and Electro styles in her studio recordings and fiery live shows, and wanted a brand image which communicates both fearlessness and royal luxury.
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• poised
• elegant
• power
• bling
• royalty
