LAUNCH SEQUENCE
A luxuriously paced sequence to launch and brand the television channel entirely devoted to the culture and industry of film making, its theories, methods, processes, tools, and the lives of professionals. The animation moves through a film set in a desert location, evoking the idea of mirages and constructing make-believe from nothing, a metaphor of the city of Los Angeles itself. Characters and equipment are introduced to the target audience, who are interested in behind-the-scenes looks at the making of films.
additional screens
