LOGO
Founded in 2002, Scion's long-term goal is to provide Generation Y and Z consumers with vehicles which are highly customizable and can adapt to their lifestyles. Working with the agency Fresh Machine, we determined that the brand needed to engage young people on a cultural level with underground music, street art, manga, etc., as well as inspire on a personal level with creative aspirations.
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• youthful
• urban
• fast
• urgent
• dangerous .
• adventurous
• street
ALTERNATE VERSIONS
